Pepsi Prestige: A New Era of Beverage Packaging

Revolutionizing the Beverage Industry with PepsiCo's Award-Winning Design

The inspiration behind the Pepsi Prestige design is deeply rooted in Pepsi's heritage. The shape of the Prestige Bottle pays homage to classic glass structures that have become synonymous with the brand. The smooth aluminum finish not only communicates the ice-cold refreshment of the beverage inside but also adds a modern touch to the design. The bottle's vibrant colors and subtle graphic patterns are eye-catching, differentiating between the brand's variants. Moreover, the clean shape of the bottle allows for countless designs to be incorporated in future iterations, ensuring the design's longevity.

What sets the Pepsi Prestige Bottle apart from other designs in the market is its unique properties. The introduction of this sleek, modern aluminum bottle has elevated the Pepsi occasion across the portfolio, including Pepsi, Pepsi MAX, and Diet Pepsi. The bottle, designed in collaboration with renowned designer Karim Rashid, presents an iconic shape that makes a bold, forward-thinking statement. The design aims to make an emotional connection with the consumer, reflecting the timeless fun and uplifting spirit of Pepsi in a refreshing way.

Notably, the design was a collaborative effort of the PepsiCo Design & Innovation team and Karim Rashid. The team's combined expertise and innovative thinking have resulted in a design that not only stands out in the market but also resonates with consumers on an emotional level.

The Pepsi Prestige design has been recognized for its innovative approach and has received prestigious accolades. In 2017, it was awarded the Platinum A' Packaging Design Award. This award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism and contribute to societal wellbeing. The award is given to designs that advance the boundaries of art, science, design, and technology, exhibiting transcendent excellence and making the world a better place.

In conclusion, the Pepsi Prestige Bottle is a testament to PepsiCo Design & Innovation's commitment to pushing the boundaries of product design. With its unique properties, emotional connection, and prestigious accolades, the design has set a new standard in the beverage industry. It serves as a reminder that design is not just about aesthetics, but also about creating a meaningful connection with consumers and contributing to societal wellbeing.